Job Responsibilities

Responsibilities: 1. Responsible for the overall launch of SEM, optimization strategy of the platform, including keyword strategy of Baidu, Sogou, 360 and other search engines; 2. Setting up new campaigns based on client's strategy, recommendations based on client's keyword list 3. Be responsible for analyzing the results of investment and continuously optimizing the investment strategy according to the analysis results to improve ROI; 4. Test and optimize the relevant advertising copy and advertising materials to improve the conversion rate; 5. Analyze DATA and reporting on a weekly basis for decision-making reference; 6. Be responsible for monitoring the search marketing strategies of competitors and proposing optimization plans.

Job Requirements

• At least 3 years of marketing experience in advertising industry; • Strong analytical skills and experience generating SEM reporting. • Ability to get as much spend efficiency as possible with any given budget. • Good communication skills, fluent in English, ability to effectively communicate and work collaboratively with remote tems.

Required Languages

Mandarin, English