Job Responsibilities
1. Identify and expand media resources in Spain, Malaysia, France, the UK, the US, etc., establish partnerships with third-party review websites and influencers to expose products; 2. Develop and maintain relationships with influencers on platforms such as Instagram, YouTube, TikTok related to these countries, screen high-quality KOLs and collaborate with them while maintaining existing KOL resources to enhance brand influence and traffic; 3 .Follow up on influencer content creation collaborations, propose requirements for content creativity and deadlines based on different influencers' styles, oversee collaboration plans and execution details to ensure high-quality output (images and videos); 4. Develop high-quality overseas influencer resources, update the influencer database, continuously optimize cooperation models, categorize and maintain long-term friendly relationships; 5. Pay attention to trending content on platforms like TikTok and Instagram, plan and control content output, optimize copywriting and scripts to efficiently produce video content that target audiences enjoy, increase account followers and engagement, collaborate with foreign forum moderators, experts, influencers, and self-media to boost brand exposure and recognition; 6. Track promotion performance, provide timely feedback, analyze and think critically, adjust promotion strategies accordingly; 7. Regularly review and continuously optimize, adjust and refine product promotion strategies; 8. Timely collect industry information, conduct market analysis and competitive research, identify market opportunities, adjust and optimize product promotion strategies, continuously improve market promotion resource management; 9. Develop and implement clear user interaction strategies to increase media followers and build fan communities, enhancing fan activity.
Job Requirements
1. Associate degree or above; 2. Prior experience in market promotion in Spain, Malaysia, France, the UK, the US, or any other country for at least one year, experience in influencer development and connection building, overseas brand product promotion, successful brand/platform operation experience preferred; 3. Fluent communication and reading/writing skills in the local language, some understanding of the overseas software industry; 4. Familiarity with TikTok, YouTube, Facebook, Instagram, and other online promotion channels, knowledge of platform-specific strategies; 5. Strong market and data analysis skills, good decision-making and problem-solving abilities; 6. Goal-oriented, self-motivated, strong ability to learn new things.
Required Languages
Spanish, Malay, French, English
Job Details
Position type
Marketing specialist/Marketing manager
Experience
Unlimited experience