IMC Integrated Marketing Manager (Global Product Marketing & Launch)

We are looking for an experienced IMC Integrated Marketing Manager to join our team and spearhead our global marketing initiatives — from product positioning and campaign planning to launch execution and lifecycle marketing. Job Responsibilities: - Lead global IMC strategy for new product launches and full product lifecycle marketing - Drive product marketing strategy based on user insights, market trends, and competitive benchmarking - Develop campaign roadmaps, creative narratives, and execute multi-channel launch rollouts - Own project timelines and collaborate cross-functionally with product, sales, creative, PR, KOL, social media, and paid media teams - Lead key global branding initiatives (e.g., CES, IFA) and ensure sustained market presence

Qualifications: - 5+ years in integrated/product marketing (preferably in 3C or consumer tech industries) - Proven experience in GTM strategy, product storytelling, and campaign execution - Strong project management skills and ability to coordinate across teams - Fluent English; overseas experience is a plus - Hands-on experience with digital marketing tools: Google/Meta Ads, influencer platforms, CRM, etc.