Overview

Yang Guofu Group is a leader in the fast food industry, rooted locally and oriented globally. Established in 2003, the Group owns the well-known "Yang Guofu" Malatang brand. Its main businesses include food services and retail operations. In the food service sector, the Group has implemented a unified, standardized, and easily expandable franchising model, achieving a nationwide and overseas restaurant network. It has opened over 5,700 global chain stores across 31 provincial-level administrative regions in China and six other countries. In the retail sector, the Group has established an omnichannel sales system, laying out distribution channels in multiple regions across the country, with online operations covering platforms such as Tmall and JD.com. The Group has built its own R&D and production center, investing 500 million yuan in Chengdu to create an industry-leading intelligent food processing plant, efficiently supporting the supply for global stores and retail platforms while strictly controlling processes to ensure food safety. The Group upholds the values of "Health, Craftsmanship, and Beauty," integrating these into its brand management philosophy. In recent years, the Group has been honored with awards such as Top Ten Hotpot Brands, Top 10 Chinese Fast Food and Snack Enterprises, Member of the 7th Council, and Top 50 Takeout Catering Brands.